March 16, 2006
Veridiem Has Been Acquired by SAS Institute
About Veridiem
- Veridiem, a privately-held company based in Maynard, Massachusetts, was a leading provider of Marketing Resource Management (MRM) solutions
- Veridiem’s Marketing Optimization software enabled companies to continually plan, measure and optimize their marketing investments by linking their sales to the marketing programs which drove them
- Founded in 1998, the company had 160 employees
- Veridiem was backed by North Bridge Venture Partners, Venrock Associates, North Hill Venture Partners and Infinity Capital
About SAS
- Privately-held SAS provides data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform
- With customers at 40,000 sites across the globe at the time of the acquisition, SAS solutions are used to manage and gain insights from vast amounts of data and is used for decision making, compliance with governmental regulations and research
Sell-Side Investors
- Guidepost Growth Equity
- Infinity Capital
- North Hill Venture Partners
- Venrock Associates
Sector
- Applications
Subsector
- Sales & Marketing Applications
Transaction Notes
- The acquisition of Veridiem by SAS was announced on March 16, 2006; financial terms were not disclosed
- The acquisition of Veridiem augments the SAS Customer Intelligence product line, the enterprise marketing management solution that currently includes marketing automation, event-based marketing, campaign optimization, web analytics, e-marketing and customer analytics
- Shea & Company served as the exclusive financial advisor to Veridiem on the company’s sale to SAS
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