May 5, 2021
Sitecore Has Acquired Moosend
Moosend Profile
- Moosend is a SaaS-based marketing automation and campaign management platform that automates marketing flows in order to provide better sales opportunities and more engaged customers
- The platform’s capabilities include email marketing with personalization, marketing automation workflows, campaign reporting & analytics as well as an API-first integration framework
- Moosend is used by thousands of businesses around the globe, from fast-growing start-ups to Fortune 500 companies
- Moosend was founded in 2012 and is headquartered in London, England
Sitecore Profile
- Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers
- The company has continuously innovated its product offering and, from its heritage in web content management software, has developed a diversified digital experience management offering
- Sitecore was founded in 2001 and is headquartered in San Francisco, CA
- Sitecore is a portfolio company of EQT, a leading global private investment firm with focuses across a range of sectors, geographies and strategies
Buy-Side Investors
- EQT
- Sitecore
Sector
- Applications
Subsector
- Sales & Marketing
“Moosend perfectly complements Sitecore’s industry-leading core offering to create a personalization powerhouse for modern enterprises. Moosend’s state-of-the-art marketing automation and AI-powered customer engagement features will streamline Sitecore’s ability to engage, nurture and convert customer relationships to deliver personalized experiences across every channel.”
Steve Tzikakis Chief Executive Officer, Sitecore
- Sitecore’s agreement to acquire Moosend was announced on May 5, 2021; financial terms were not disclosed
- This transaction is a part of Sitecore’s $1.2 billion growth plan that outlines their commitment to invest in a product roadmap that delivers faster innovation
- The combined offering will make it easier for marketers to deploy and measure campaigns and automate workflows across the entire customer journey – a game-changer for the majority of brands not yet set up for lifecycle marketing
- Shea & Company served as the exclusive financial advisor to Sitecore
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