July 5, 2005

ProfitLogic Has Been Acquired by Oracle

About ProfitLogic

ProfitLogic, a privately-held company, was a leading provider of software and analytical consulting services, providing retailers detailed insight into customer demand, and suggested pricing actions to maximize profitability, delivering margin improvements on the order of 5%–15%
The company’s customers included a number of leading retailers, such as Ann Taylor, Bloomingdales, JC Penney, Marshall Fields, Nordstrom, Reitmans, ShopKo Stores and Toys R Us
Based in Cambridge, Massachusetts, ProfitLogic employed about 250 at the time of the company’s acquisition
The company was backed by Bain Capital, Battery Ventures, General Catalyst and Venrock

About Oracle

Oracle (NASDAQ: ORCL) develops, manufactures, markets, distributes and services database and middleware software as well as applications software designed to help companies manage and grow their business operations
With over 84,000 employees at the time of the acquisition and the world’s largest corporations as customers, Oracle is the world’s largest enterprise software company
Oracle uses an active acquisition program as a major component of the company’s corporate growth strategy

Transaction Notes

The acquisition of ProfitLogic by Oracle was announced on July 5, 2005; financial terms were not disclosed
The combination of Oracle, Retek and ProfitLogic created the first complete insight-driven enterprise platform for retailers
Existing automation software from Oracle and Retek was subsequently infused with insight from the ProfitLogic software, building on a shared vision that customer insight should be the foundation for all decisions a retailer makes
This acquisition enabled Oracle to accelerate ProfitLogic’s ability to drive dramatic financial improvement for a larger set of leading retailers, worldwide – Oracle had over 1,900 retailer customers at the time of the acquisition
Shea & Company served as the exclusive financial advisor to ProfitLogic on the company’s sale to Oracle