Involver Has Been Acquired by Oracle
About Involver
- Involver, a privately-held company, was a leading provider of social media development platforms
- Involver’s Social Markup Language (“SML”) social media development platform enables developers to create highly customized marketing applications for social media sites and web campaigns
- Headquartered in San Francisco with offices in Austin and New York, Involver had approximately 60 employees
- Founded in 2007, Involver was backed by Bessemer Venture Partners and Cervin Ventures
About Oracle
- Oracle (NASDAQ: ORCL) develops, manufactures, markets, distributes and services database and middleware software as well as applications software designed to help companies manage and grow their business operations
- With over 115,000 employees and the world’s largest corporations as customers, Oracle is the world’s largest enterprise software company
- Oracle uses a very active acquisition program as a major component of the company’s corporate growth strategy
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Through Involver, Oracle will attempt to bring its vision for a social platform to developers, in addition to business users. Oracle’s aspirations for Involver extend beyond its traditional marketing functions to encompass application development across the entire Oracle Social Platform, including customer service and sales solutions.
Jenny Sussin & Adam Sarner
Gartner (July 17, 2012)
Transaction Notes
- The acquisition of Involver by Oracle was announced on July 10, 2012; financial terms were not disclosed
- The acquisition of Involver extends the Oracle Social Platform with technologies to develop enriched social experiences across Facebook, social websites, and mobile devices
- Shea & Company served as financial advisor to Involver on this transaction